When it comes to a productive, profitable business, a company’s management has to take into account many different variables. Have you hired the right staff members? Are they happy and well motivated? Are you attracting enough customers, or the right sort of clients? How are you performing compared to your nearest competitors – or even compared to the market leaders?
With so many different things to take into account, it can be easy to overlook certain things that can make the difference between muddling along, and taking your industry by storm.
One of those things is the location of your commercial space – getting it right will put your business on the fast track to success.
Locations Can Avoid the Competition
It’s no use opening a butcher’s shop next to a huge supermarket – and it’s no use opening commercial or retail premises next to a more well-established competitor. Luckily, most property developers will have a large portfolio of locations, allowing you to carry out in depth research.
When you know where your competitors are based, you’ll be able to find a place for your company – a place where you won’t need to worry about passing custom being lured away by more familiar names.
Locations Can Generate Increased Footfall
While you don’t want to be right next door to your competitors, sometimes locating your commercial retail space close to similar businesses can be a boon. That’s why retail parks are so popular.
Setting up shop at a retail park will lead to more passing traffic – which in turn will lead to increased footfall and more visitors. And of course, you won’t need us to tell you that more visitors will in turn generate more sales and increase your profits.
Locations Can Lead to Happier Workers
As TV shows like The Office have pointed out, nobody likes working in grey, soulless, run-down offices. Which is why you should always aim to find commercial office space that’s new, comfortable, and in an interesting location.
That doesn’t mean you need to convert a country manor estate – it can be as simple as choosing an urban waterfront location such as Salford Quays. Being in a visually interesting location can really revitalise your workforce – and happier workers mean increased productivity.
Great Commercial Space Locations in North West England
There are dozens of great commercial spaces around the North West, particularly around the large cities of Liverpool and Manchester – so do some research and take a look on Google for commercial business space.